Phase Zero Design partnered with Hot Table to design their newest restaurant that opened on November 15th in Marlborough, MA. Hot Table is a fast-casual restaurant that specializes in sandwiches and paninis. Hot Table has multiple locations and is working towards enhancing their brand by expanding to new locations.
Phase Zero Design worked with John Devoie and his design team to elevate the design of their brand while maintaining the existing style of Hot Table. The goal was to make the new location more vibrant and exciting in order to compete with fast casual restaurant market. Our team used their motto “Build, Press, Devour, Repeat” throughout the design of the space. Adding new lighting and furniture, this new location is bolder and includes more focal points throughout the space by the using the Restaurant’s branding through graphics slogans. Our design team added red mosaic tile onto the vent above the panini pressers, “the magic where the panini happens” creating a major focal point for customers as they are welcomed into the space.
Phase Zero Design thoroughly enjoyed working side by side with the Hot Table team during this process and looks forward to seeing their ongoing success in the future.